Welcome to PAWSH Pampering Co! This project highlights the vibrant brand identity for a premier dog grooming service, combining fun and luxury in every pet's pampering experience.
Brand Name: "PAWSH" cleverly merges "paw" and "posh," setting a tone of stylish, high-quality service in a playful, welcoming atmosphere.
Typography: Playful and bold fonts reflect PAWSH's energetic and joyful spirit. The typography is designed to be eye-catching and friendly, ensuring the brand’s personality shines through.
Color Palette: To stand out from the common use of orange in the industry, I selected a bright, unique palette that evokes happiness and excitement, creating a cheerful atmosphere appealing to pets and their owners.
Icons: Custom icons represent PAWSH's services, including a bone for treats, shears for grooming, sparkles for bathing, and a dog to emphasize the star of the show.
Overall Identity: Every element, from typography and colors to icons, creates a cohesive, exciting visual experience. The fun and vibrant design ensures PAWSH Pampering Co. stands out in the market, resonating with pet owners seeking exceptional care for their furry friends.

