As a Senior Graphic Designer + Art Director, I created an engaging animation to demonstrate the potential of virtual Norwex parties during the COVID-19 pandemic. This project showcased my ability to translate complex concepts into visually compelling and informative content, while addressing a critical business challenge.
Design Process:
1. Concept Development: Brainstormed ways to visually represent virtual interactions across multiple platforms.
2. Storyboarding: Created a comprehensive narrative flow to ensure clarity and engagement.
3. Interface Emulation: Accurately recreated interfaces for Facebook, Zoom, Messenger, SMS, and Norwex's catalog and Sqweee platform.
4. Sound Design: Integrated audio elements to enhance visual impact and maintain viewer attention.
5. Animation: Developed fluid transitions and micro-interactions to bring the concept to life.
1. Concept Development: Brainstormed ways to visually represent virtual interactions across multiple platforms.
2. Storyboarding: Created a comprehensive narrative flow to ensure clarity and engagement.
3. Interface Emulation: Accurately recreated interfaces for Facebook, Zoom, Messenger, SMS, and Norwex's catalog and Sqweee platform.
4. Sound Design: Integrated audio elements to enhance visual impact and maintain viewer attention.
5. Animation: Developed fluid transitions and micro-interactions to bring the concept to life.
Technical Execution:
- Adobe After Effects for primary animation work
- Adobe Illustrator for asset creation and vector graphics
- Adobe After Effects for primary animation work
- Adobe Illustrator for asset creation and vector graphics
Key Skills Demonstrated:
- Motion graphics and animation
- UI/UX design principles
- Sound design and integration
- Brand consistency across multiple platforms
- Storytelling through visual media
- Stakeholder communication
- Motion graphics and animation
- UI/UX design principles
- Sound design and integration
- Brand consistency across multiple platforms
- Storytelling through visual media
- Stakeholder communication
Outcome:
The animation was presented at a company-wide meeting and received high praise for its informative content and engaging presentation. It successfully:
- Clearly illustrated the viability of virtual Norwex parties
- Boosted Norwex Consultant's confidence in adapting to new business models
- Served as a template for future virtual party strategies
The animation was presented at a company-wide meeting and received high praise for its informative content and engaging presentation. It successfully:
- Clearly illustrated the viability of virtual Norwex parties
- Boosted Norwex Consultant's confidence in adapting to new business models
- Served as a template for future virtual party strategies
This project highlights my ability to address complex business challenges through creative and technical solutions. By combining accurate interface emulation, engaging animation, and strategic sound design, I created a compelling narrative that not only informed but also inspired stakeholders. This demonstrates my capacity to deliver high-impact visual solutions that drive business outcomes in senior design roles.