As the senior graphic designer for this Neiman Marcus project, I spearheaded the development of a cohesive packaging design system for a range of high-end travel accessories. This project demanded a blend of creativity, technical precision, and brand alignment to create a luxurious yet playful aesthetic that would resonate with Neiman Marcus' discerning clientele.
Tools & Technical Skills:
- Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- Color management systems for print consistency
- Typography and layout design
- Foil printing
- Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- Color management systems for print consistency
- Typography and layout design
- Foil printing
Key Contributions:
1. Color Strategy: Curated a sophisticated palette featuring deep purple, vibrant fuchsia, striking vermillion, and warm tan, balancing luxury with visual impact.
1. Color Strategy: Curated a sophisticated palette featuring deep purple, vibrant fuchsia, striking vermillion, and warm tan, balancing luxury with visual impact.
2. Typography: Implemented a dual-font approach, pairing a modern serif with a contemporary sans-serif to create a harmonious visual hierarchy that enhanced readability and brand aesthetics.
3. Custom Die-Lines: Designed unique structural elements for each product, including passport covers, luggage tags, journal pouches, pencil holders, and intimate apparel travel pouches.
4. Embellishment Innovation: Incorporated gold foil accents on clear packaging, adding a touch of opulence while maintaining design cohesion across the product line.
5. Quality Assurance: Implemented rigorous checks to ensure accuracy of all information and consistency in design execution across the range.
Outcome:
The resulting packaging system not only met Neiman Marcus' high standards but also elevated the in-store display presence. The cohesive yet individually tailored designs for each product category created a strong brand story, enhancing the perceived value of the travel accessories line.
The resulting packaging system not only met Neiman Marcus' high standards but also elevated the in-store display presence. The cohesive yet individually tailored designs for each product category created a strong brand story, enhancing the perceived value of the travel accessories line.
This project showcases my ability to:
- Translate brand ethos into tangible design elements
- Balance creativity with technical constraints
- Manage complex product lines while maintaining design consistency
- Innovate within the luxury market space
- Translate brand ethos into tangible design elements
- Balance creativity with technical constraints
- Manage complex product lines while maintaining design consistency
- Innovate within the luxury market space
The success of this project led to increased visibility for the travel accessories line and positive feedback from both the client and customers, reinforcing Neiman Marcus' position as a purveyor of sophisticated, design-forward luxury goods.
