As Art Director for the LG x Conn's collaboration, I spearheaded the creation of a dynamic brand identity that not only met the client's requirements but exceeded expectations, resulting in a strengthened partnership and increased sales.
Design Process:
1. Conceptualization: Developed a unique lockup incorporating "LG" without using their logo, balancing both brands' identities.
2. Color Strategy: Created a fresh color palette to resolve clashing brand colors, enhancing visual appeal and brand distinction.
3. Motion Design: Elevated the static lockup with strategic animation, set to carefully selected music that aligned with LG's brand essence.
4. Comprehensive System: Expanded the initial concept into a full brand system for cohesive application across all touchpoints.
1. Conceptualization: Developed a unique lockup incorporating "LG" without using their logo, balancing both brands' identities.
2. Color Strategy: Created a fresh color palette to resolve clashing brand colors, enhancing visual appeal and brand distinction.
3. Motion Design: Elevated the static lockup with strategic animation, set to carefully selected music that aligned with LG's brand essence.
4. Comprehensive System: Expanded the initial concept into a full brand system for cohesive application across all touchpoints.
Technical Execution:
- Adobe Creative Suite (Illustrator, After Effects)
- Adobe Creative Suite (Illustrator, After Effects)
Key Skills Demonstrated:
- Strategic brand development
- Motion graphics and animation
- Color theory and application
- Cross-brand collaboration
- Stakeholder management
- Audio-visual synchronization
- Strategic brand development
- Motion graphics and animation
- Color theory and application
- Cross-brand collaboration
- Stakeholder management
- Audio-visual synchronization
Outcome:
The LG Days campaign was a resounding success, leading to:
- Secured multi-event partnership with LG
- Increased funding for promotional activities
- Conn's became the highest retailer of LG products
- Inspired similar partnerships (e.g., Samsung Sale Days)
The LG Days campaign was a resounding success, leading to:
- Secured multi-event partnership with LG
- Increased funding for promotional activities
- Conn's became the highest retailer of LG products
- Inspired similar partnerships (e.g., Samsung Sale Days)
This project showcases my ability to transform client briefs into impactful, revenue-driving brand experiences. By leveraging a combination of strategic thinking, creative problem-solving, and technical expertise, I delivered a solution that not only met immediate goals but also opened doors for future business opportunities.
