For the Golden Chick "Thighs & Fries" combo launch, I led the design for multiple promotional assets, including billboards, window clings, homepage images for web and mobile, and stanchions for drive-thru visibility. My role involved creating the Thighs & Fries lockup and selecting the optimal imagery from the product shoot to highlight the new combo effectively.
I carefully considered the placement of each asset to determine the appropriate hierarchy of information, ensuring that each piece communicated the promotion clearly and effectively. I maintained strict quality control to ensure that all information was accurate and aligned with the campaign’s objectives.
Programs Used:
Adobe Illustrator, Photoshop, InDesign
Adobe Illustrator, Photoshop, InDesign
Key Skills:
Visual hierarchy, cross-platform design, image selection, quality assurance
Visual hierarchy, cross-platform design, image selection, quality assurance
Outcome:
The comprehensive design approach resulted in a cohesive and impactful promotion across all touchpoints, enhancing visibility and customer engagement both in-store and online. The campaign successfully captured the attention of customers and reinforced the new combo's appeal.
The comprehensive design approach resulted in a cohesive and impactful promotion across all touchpoints, enhancing visibility and customer engagement both in-store and online. The campaign successfully captured the attention of customers and reinforced the new combo's appeal.
