As the Senior Graphic Designer for this high-profile GameStop project, I orchestrated a comprehensive packaging design initiative that demanded meticulous attention to detail and strict adherence to multiple brand guidelines. The project scope included VR carrying case wrap packaging and character enamel pin packaging for iconic Nintendo franchises.
Technical Execution:
Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Key Responsibilities:
Die-Cut Mastery: Ensured all artwork precisely fit within complex die-cut specifications, maximizing visual impact while meeting production requirements.
Die-Cut Mastery: Ensured all artwork precisely fit within complex die-cut specifications, maximizing visual impact while meeting production requirements.
Brand Consistency: Navigated the intricate balance of GameStop's new brand guidelines while seamlessly integrating Nintendo's strict franchise-specific standards for Mario Kart, Animal Crossing, and Zelda.
Quality Control: Implemented rigorous quality assurance processes to guarantee information accuracy across all packaging elements.
Typography Innovation: For the VR carrying case, I helped conceptualize and implement a custom font hierarchy and icon set that enhanced user experience while adhering to brand parameters.
Outcome:
The project resulted in a visually striking, cohesive product line that exceeded stakeholder expectations. The packaging designs not only met the exacting standards of multiple global brands but also contributed to increased visibility and sales performance in GameStop's retail environments.
The project resulted in a visually striking, cohesive product line that exceeded stakeholder expectations. The packaging designs not only met the exacting standards of multiple global brands but also contributed to increased visibility and sales performance in GameStop's retail environments.
This project showcases my ability to lead complex, multi-faceted design initiatives, balance competing brand requirements, and deliver innovative solutions within established guidelines—key attributes for a senior design position.
