As a Senior Graphic Designer, I led the creation of dynamic email campaigns for diverse clients, focusing on enhancing engagement and maintaining brand consistency across platforms.
Design Process:
1. Client Analysis: Conducted in-depth research on each client's brand guidelines, target audience, and campaign objectives.
2. Conceptualization: Developed unique design concepts that aligned with brand identities while pushing creative boundaries.
3. Custom Animation: Created bespoke GIFs to increase visual appeal and capture recipient attention.
4. Responsive Design: Implemented fluid layouts ensuring seamless experiences across desktop and mobile devices.
5. Content Strategy: Integrated live text and showcased deals strategically to drive conversions.
1. Client Analysis: Conducted in-depth research on each client's brand guidelines, target audience, and campaign objectives.
2. Conceptualization: Developed unique design concepts that aligned with brand identities while pushing creative boundaries.
3. Custom Animation: Created bespoke GIFs to increase visual appeal and capture recipient attention.
4. Responsive Design: Implemented fluid layouts ensuring seamless experiences across desktop and mobile devices.
5. Content Strategy: Integrated live text and showcased deals strategically to drive conversions.
Technical Execution:
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD,) and Figma
- MailChimp and Klaviyo for email deployment and analytics
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD,) and Figma
- MailChimp and Klaviyo for email deployment and analytics
Key Skills Demonstrated:
- Brand identity maintenance across digital platforms
- Motion graphics and GIF creation
- Responsive design principles
- Email marketing best practices
- Cross-platform compatibility testing
- Data-driven design iterations
- Brand identity maintenance across digital platforms
- Motion graphics and GIF creation
- Responsive design principles
- Email marketing best practices
- Cross-platform compatibility testing
- Data-driven design iterations
Outcomes:
Positive client feedback on brand representation and campaign performance
Positive client feedback on brand representation and campaign performance
This project showcases my ability to blend creativity with technical proficiency, resulting in email campaigns that not only maintain brand integrity but also drive measurable results. By leveraging custom animations, responsive design, and strategic content placement, I delivered solutions that engaged audiences and exceeded client expectations. This approach demonstrates my capacity to handle complex, multi-client projects while pushing the boundaries of email design.
