ETC's social media presence required a strategic visual approach that could perform across both organic and paid channels while maintaining brand consistency and driving engagement.
The challenge was creating versatile social content that would resonate with diverse audiences, from sports fans to lifestyle enthusiasts, while adapting to various platform requirements and advertising objectives.
My role involved developing comprehensive social media creative strategies, from organic content creation to paid campaign assets, ensuring cohesive brand storytelling across all digital touchpoints. For most organic posts, I strategically led with humor or informative content to create genuine connection and encourage natural sharing.
This collection showcases my work in creating thumb-stopping social content that balances brand identity with platform-specific best practices, demonstrating how strategic design combined with engaging content approaches can drive both organic engagement and paid campaign performance.
