Conn's "Finance is not a Bad Word" (FINABW) Campaign cleverly addressed the stigma around financing by playfully using the double entendre of the "actual f-word" alongside finance.
This campaign featured various assets that utilized this playful language to engage and entertain the audience. Below are a few examples using the "Finance is Not a Bad Word" copy and associated assets.
Spotify Unwrapped Parody
"It Only Takes Minutes" to Prequalify
Sexiest Man Alive Parody
FINABW Halloween Asset
FINABW TikTok Example
The following videos incorporate trending pop culture references, current trends, and holiday themes.
Mean Girls' "On Wednesdays We Wear Pink" Parody
4th of July TikTok Example
Zodiac Signs (Current Trend)
National Video Game Day
Bachelor Parody