When developing TV Wall videos, my focus was on creating a seamless brand experience that could live across digital and in-store platforms. The music selection played a pivotal role in establishing the right tone for each campaign, aligning with the vibe and personality of the style guides. I designed lockups and developed cohesive color palettes to ensure brand consistency across social media and in-store assets. As the lead on this project, I was also responsible for managing the TV wall channel, ensuring it effectively communicated offers in an engaging and dynamic way.
Programs Used:
Adobe After Effects, Premiere Pro, Illustrator, Photoshop
Key Skills:
Strategic music selection, motion design, brand consistency, cross-platform integration
Strategic music selection, motion design, brand consistency, cross-platform integration
Programs Used:
Adobe After Effects, Premiere Pro, Illustrator, Photoshop
Outcome:
The success of the in-store visual assets led to TV walls becoming a required feature for all major campaigns, effectively displaying offers in a fun and engaging manner.
The success of the in-store visual assets led to TV walls becoming a required feature for all major campaigns, effectively displaying offers in a fun and engaging manner.