As Senior Graphic Designer at Conn's, I led the creative development of high-impact paid media campaigns designed to drive brand awareness, product promotion, and financing engagement through dynamic video content optimized for multi-platform performance.
The challenge was creating versatile paid media assets that would capture user attention across mobile and desktop platforms while effectively communicating diverse messaging—from product features to financing options requiring creative solutions that balanced entertainment value with clear marketing objectives.
My role involved complete creative control over paid media video development, transforming static marketing concepts into compelling visual narratives that drove engagement and met specific performance metrics across digital advertising channels.
Contributions:
Product-Focused Campaigns: Developed eye-catching video content showcasing Conn's 2-in-1 washer-dryer units, highlighting space-saving benefits and sleek functionality while emphasizing quality and versatility to capture viewer attention and convey product value effectively.
Dynamic Financing Promotion: Created engaging announcement videos for Conn's up to $10K financing offer, transforming traditional financing messaging into fun, approachable content that reduced customer barriers and increased application interest.
Brand Partnership Integration: Designed promotional content introducing Villa Hill to Conn's audience, showcasing the brand's versatility and diverse styles through visually compelling narratives that expanded product awareness and market reach.
Performance-Driven Innovation: Developed dynamic video solutions to replace static content, including real-time application tracking visuals that demonstrated weekly financing application volume, creating urgency and social proof through motion graphics.
The paid media campaigns successfully elevated Conn's digital presence, generating significant engagement improvements over static content while effectively communicating complex product and financing information through accessible, entertaining video formats—demonstrating how strategic motion design can transform traditional retail advertising into compelling customer experiences.
Objective: Raise awareness that Conn's offers 2-in-1 washer-dryers.
The video showcases Conn’s 2-in-1 washer and dryer units from top brands. It highlights the sleek functionality and space-saving benefits of these appliances, emphasizing their versatility and quality. The aim was to capture the attention of viewers and convey the value of these top-rated products effectively.
Objective: create a fun announcement that Conn's offers up to $10K in financing.
Objective: introduce Villa Hill to Conn's audience by showcasing its versatility and diverse styles.
Objective: create a new dynamic way to demonstrate how many people applied within the week to replace static version.