Caterpillar Motion Graphics
Overview
For Caterpillar’s Leadership Summit, I was asked to create a series of motion graphics that would play on large LED screens as attendees arrived. The project included five themed scenes built around the words Lead, Transform, Unleash, Ascend, and Catalyst, along with a set of additional videos featuring Caterpillar machinery.
For Caterpillar’s Leadership Summit, I was asked to create a series of motion graphics that would play on large LED screens as attendees arrived. The project included five themed scenes built around the words Lead, Transform, Unleash, Ascend, and Catalyst, along with a set of additional videos featuring Caterpillar machinery.
Approach
Each of the five word based scenes used simple, energetic motion to visually interpret its theme while staying within Caterpillar’s brand system. I also produced a collection of machine focused assets that highlighted key equipment through clean transitions and bold large scale layouts. To add depth across the sequence, I created a 3D animation where Caterpillar icons move toward the viewer, giving the LED walls a more dynamic feel.
Each of the five word based scenes used simple, energetic motion to visually interpret its theme while staying within Caterpillar’s brand system. I also produced a collection of machine focused assets that highlighted key equipment through clean transitions and bold large scale layouts. To add depth across the sequence, I created a 3D animation where Caterpillar icons move toward the viewer, giving the LED walls a more dynamic feel.
Solution
The final deliverables included eighteen total scenes made specifically for large format LED screens, combining the five word themed animations, machine visuals, and a custom 3D icon moment. All assets were designed for clarity, scale, and impact, giving the summit a cohesive and high energy visual entry experience.
The final deliverables included eighteen total scenes made specifically for large format LED screens, combining the five word themed animations, machine visuals, and a custom 3D icon moment. All assets were designed for clarity, scale, and impact, giving the summit a cohesive and high energy visual entry experience.
On-Site LED Wall Footage
Above is the 3D animation created for Caterpillar’s Leadership Summit.
The clip shown here was recorded from a non optimal angle during setup, and does not represent the intended on axis view.
Official event footage will be added once available.
The clip shown here was recorded from a non optimal angle during setup, and does not represent the intended on axis view.
Official event footage will be added once available.